NU
Nueva ola
The nueva ola (Spanish for "new wave") was a cultural phenomenon that took place in several Hispanic American countries between the late 1950s and the mid-to-late 1960s, linked to the spread of new
Argentina#
In 1960, RCA Victor general manager Ricardo Mejía discovered through a market research that there were almost no popular music stars among the youth. As a result, the company began the selection of new singers, initiating the phenomenon of the nueva ola in Argentina. Based on foreign music shows, each episode showed a group of friends that got together to perform various styles of music including rock ’n’ roll (and the accompanying twist), bolero and cumbia. The nueva ola was overshadowed by the popularity of British Invasion bands, while at the same time a feeling nonconformity grew among the youth, which saw the phenomenon as too carefree and compliant. Before the dissolution of the group and “as a farewell,” an El club del clan film directed by Enrique Carreras was released on March 12, 1964.
- Genre family
- 1960s in music, Rock music genres
- Region
- Argentina, Latin America, Peru